Client | EWE AG
Project Type | Handheld AR
Project Partners | EWE Baskets Oldenburg, VfL Oldenburg
Hardware | Smartphones, Tablets
Scope of work
Concept | 3D Modeling | Animation | Lighting | Shading | App Development
Through the EWE Arena App, fans are able to watch handball-goalkeeper Madita Kohorst and Oldenburg Baskets fan favourite Philipp Schwethelm as larger-than-life digital 3D-installationen through their smartphones camera and even take photos with their virtual idols.
In front of the EWE ARENA, a marked area can be targeted with the cell-phones camera. The virtual players appear and perform various animations. This is enabled by "augmented reality" technology, similar to the well-known overlays in television sports broadcasts.