Client | MSD Sharp & Dohme
Projekt Type | Tailor-Made AR
Project Partners | Magicon GmbH
Hardware | Apple IPad
Scope of Work
Idea | Concept | App Development | 3D-Design
Explaining complex interactions of medicine on a cellular level might seem like a daunting task. Using a real-world model of pancreas, gut and bloodstream, ThreeDee visualized the effects of JANUVIA and its active pharmaceutical ingredient "Sitagliptin". Apples ARKit 2.0 along with its new tracking and object recognition helped us a great deal in delivering a compelling experience.
Utilizing a modern tablet computer (iPad Pro), the user is able to point at the real-world model, where digital 3D depictions of molecules and various infographics get overlaid on top of the camera feed. A comprehensive user-interface supplies the user with all the information he needs, to get a thorough understanding of the underlying processes.